ALAS DESIGN is a multidisciplinary design collective creating environments where life unfolds. Founded and co-created by Gabriela Marmolejo, a Northern California native with a passion for creating in many forms. The work shapes spatial narratives across residential, hospitality, immersive, and art-driven spaces, each rooted in intention, unique stories, human connection, and experiences that ultimately linger in memory.
According to the principle of osmosis, you become what you surround yourself with. Objects hold memory, materials carry energy, and interior spaces both inform and reflect who you are. Every spatial decision speaks to something beneath the surface: what you value, how you move, and ultimately how you live.
Informed by the belief that our surroundings shape our inner and outer worlds, we approach design as both a lived experience and a lasting imprint. We are guided by story, craftsmanship, and the quiet dialogue of energy that exists between all elements—shaping how we live and feel. ALAS DESIGN exists to guide, curate, and cultivate environments that support the expansion of self, awareness, and the ways in which we live.
Design as storytelling: shaping spaces across residences, hospitality, events, and artistic environments. Spread your wings with us.
ALAS DESIGN is a multidisciplinary design collective creating environments where life unfolds. Founded and co-created by Gabriela Marmolejo, a Northern California native with a passion for creating in many forms. The work shapes spatial narratives across residential, hospitality, immersive, and art-driven spaces, each rooted in intention, unique stories, human connection, and experiences that ultimately linger in memory.
According to the principle of osmosis, you become what you surround yourself with. Objects hold memory, materials carry energy, and interior spaces both inform and reflect who you are. Every spatial decision speaks to something beneath the surface: what you value, how you move, and ultimately how you live.
Informed by the belief that our surroundings shape our inner and outer worlds, we approach design as both a lived experience and a lasting imprint. We are guided by story, craftsmanship, and the quiet dialogue of energy that exists between all elements—shaping how we live and feel. ALAS DESIGN exists to guide, curate, and cultivate environments that support the expansion of self, awareness, and the ways in which we live.
Design as storytelling: shaping spaces across residences, hospitality, events, and artistic environments. Spread your wings with us.
Reimagining Atmosphere
Custom Visualizations
Ambiance Development
Artisanal Acquisition
Reinterpreting Space
Lived Experiences
DESIGN COLLECTIVE
The driving passion force behind ALAS, with over a decade of experience working alongside some of San Francisco’s most influential design studios, including NICOLEHOLLIS and JAY JEFFERS. Gabriela has developed a practice defined by fearless creativity, refined taste, and meticulous attention to detail. A Northern California native, born in San Francisco and raised in Marin County, she continues to thrive in the city that first sparked her passion for design. Her work sits at the intersection of beauty and function, pushing traditional boundaries while remaining deeply aligned with her client’s visions. Drawing inspiration from global travel, cultural immersion, and an intuitive sense of emerging trends, Gabriela creates spaces that feel layered, alive, and unmistakably personal.
Driven by a relentless passion for design that inspires and transforms, Gabriela is motivated by collaboration with forward-thinking creatives who value innovation as a catalyst. Her ability to balance conceptual thinking with thoughtful execution has earned her a reputation for creating spaces that are as functional as they are distinctive. She is continually seeking opportunities to co-create, build meaningful brands, and bring forward-thinking ideas to life.
gabriela marmalejo
The driving passion force behind ALAS, with over a decade of experience working alongside some of San Francisco’s most influential design studios, including NICOLEHOLLIS and JAY JEFFERS. Gabriela has developed a practice defined by fearless creativity, refined taste, and meticulous attention to detail. A Northern California native, born in San Francisco and raised in Marin County, she continues to thrive in the city that first sparked her passion for design. Her work sits at the intersection of beauty and function, pushing traditional boundaries while remaining deeply aligned with her client’s visions. Drawing inspiration from global travel, cultural immersion, and an intuitive sense of emerging trends, Gabriela creates spaces that feel layered, alive, and unmistakably personal.
Driven by a relentless passion for design that inspires and transforms, Gabriela is motivated by collaboration with forward-thinking creatives who value innovation as a catalyst. Her ability to balance conceptual thinking with thoughtful execution has
earned her a reputation for creating spaces that are as functional as they are distinctive. She is continually seeking opportunities to co-create, build meaningful brands, and bring forward-thinking ideas to life.
Right - gabriela marmalejo
The Eyes Behind the Vision
Fully reimagine your interior space. We approach interior design as storytelling through space. From concept to completion, we reimagine interiors with intention—balancing form, function, materiality, and atmosphere to create environments that feel deeply personal, expressive, and enduring.
We design bespoke furniture pieces tailored to your space, needs, and narrative. Each piece is thoughtfully crafted to enhance scale, texture, and function, resulting in one-of-a-kind designs that anchor the environment and elevate the overall experience. Focused on fabrication that is local.
We manage the sourcing and procurement of furniture, fixtures, and equipment with a meticulous eye for quality, craftsmanship, and alignment with the project vision. From vendor coordination to delivery, we ensure a seamless and stress-free process.
Through curated objects, textiles, lighting, and finishing details, we bring spaces to life. Our styling process enhances mood and cohesion, transforming completed interiors into lived-in, expressive environments ready to be experienced and photographed.
We guide the visual language of a project across all touchpoints. From spatial concepts to imagery and installations, our art direction ensures clarity, cohesion, and emotional resonance—shaping how the work is seen, felt, and remembered.
We assist in sourcing, commissioning, and placing artwork that complements and enriches a space. With a focus on emerging and established artists, our advisory services help build collections that feel intentional, personal, and culturally relevant.
We curate exhibitions as immersive narratives. From concept development to spatial planning and installation, we create thoughtful environments that amplify artistic voices and invite meaningful engagement.
We support artists through creative direction, exhibition planning, and spatial presentation. Our approach nurtures growth while helping artists translate their work into compelling physical and experiential contexts.
We design immersive, art-forward events where space, story, and sensory elements converge. Each experience is thoughtfully composed to foster connection, evoke emotion, and leave a lasting impression.
Is it beauty you're searching for?
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